Bill Elliott became involved in racing at a young age, thanks to his family's tradition in Dawsonville, Georgia. His father, George Elliott, was an avid racing fan and sold parts for racecars. Bill's brothers, Ernie and Dan, were also involved in fixing up cars and did some racing as well. Bill's interest in driving was minimal at first, but when he started transforming a regular road car into a racecar, George knew it was time to take his son more seriously. He bought Bill a 1963 Ford Fairlane that had already been usedas a racecar. Fords would be the exclusive cars of the Elliott's for years to come.
Bill started racing regularly in 1974 at the Dixie Speedway in Woodstock, Georgia. When he began winning those races, George took the cue and pushed his son further. Bill remembers, "It was something I look back on and I think he might have seen more in me than I saw in myself." George had a somewhat different view. "Actually, I got my boys into racing because I wanted them to stay away from the back roads. If they were going to be driving fast, I wanted them to do it in the right place."